importing made easy
Barbera Imports was founded on the principle of helping craft and artisanal producers navigate the challenging three-tier system in the United States and provides a less-demanding route-to-market for innovative wine and spirits brands from around the world. To do so, we work closely with our distribution and retail partners across the country to ensure each brand and product gets the attention needed to be successful.
What We Do
Importing
An import platform that offers artisanal brands an efficient and cost effective route to market
sales & distribution
A collaborative approach to managing the sales cycle to achieve brand and product revenue objectives
channel management
A distinctive partner methodology with distributors to get the listings with premiere on and off trade accounts
sourcing
A reliable sourcing, consolidation and export platform service for worldwide export from the US
Jerry Barbera
Founder
Jerry has more than twenty-years of experience with premiere, innovation driven luxury wine and spirits companies. He is a results-oriented entrepreneurial executive with demonstrated success in building highly motivated sales and marketing organizations as well as importer, distributor and retail partner networks. Furthermore, he has extensive experience introducing new and innovative products to the global market place and has successfully engineered multiple sales and branding campaigns resulting in greater market share, increased revenue and increased brand awareness for companies he was employed by. read more…
In 2009, Jerry founded ARQ Spirits that provides contract Sales, Marketing, Business Development and Channel Management services to emerging Craft, Specialty and Luxury Wine and Spirits Companies. He collaborates with corporate leadership to structure go-to-market programs aimed at increasing revenue with import, wholesale and retail business partners and will augment their existing team or solely represent the company to support defined business objectives.
Most recently he started Barbera Imports, a company that helps artisanal brands navigate the complicated and challenging three-tier system in the US. With the steady rise in demand for craft-products, the company has filled a void by creating an import platform that provides craft distillers and winemakers an efficient and cost effective route to market. Ultimately, the company strives to create successful partnerships and to do so, uses a collaborative approach that is fully transparent without affixing any false expectations.
our brands can be found at leading wine and spirits retailers throughout the country
