Your Gateway to the U.S. Market
Navigating the Three-Tier System with Ease
Barbera Imports is your trusted partner for seamlessly entering the competitive U.S. market. We specialize in helping craft and artisanal producers navigate the complex three-tier system, offering a streamlined route-to-market for innovative wine and spirits brands from around the globe. Through our extensive network of distribution and retail partners across the country, we ensure that your products receive the attention they deserve to achieve success.
Jerry Barbera
Founder
Jerry has more than twenty-years of experience with premiere, innovation driven luxury wine and spirits companies. He is a results-oriented entrepreneurial executive with demonstrated success in building highly motivated sales and marketing organizations as well as importer, distributor and retail partner networks. Furthermore, he has extensive experience introducing new and innovative products to the global market place and has successfully engineered multiple sales and branding campaigns resulting in greater market share, increased revenue and increased brand awareness for companies he was employed by. read more…
In 2009, Jerry founded ARQ Spirits that provides contract Sales, Marketing, Business Development and Channel Management services to emerging Craft, Specialty and Luxury Wine and Spirits Companies. He collaborates with corporate leadership to structure go-to-market programs aimed at increasing revenue with import, wholesale and retail business partners and will augment their existing team or solely represent the company to support defined business objectives.
Most recently he started Barbera Imports, a company that helps artisanal brands navigate the complicated and challenging three-tier system in the US. With the steady rise in demand for craft-products, the company has filled a void by creating an import platform that provides craft distillers and winemakers an efficient and cost effective route to market. Ultimately, the company strives to create successful partnerships and to do so, uses a collaborative approach that is fully transparent without affixing any false expectations.
our brands can be found at leading wine and spirits retailers throughout the country
